Case Studies (see all)
Shopper: Lynx Vice
Respondents were able to identify the Lynx Vice easily and there was very limited interference due to the home brand…
Media: Magazine covers
There was significant difference in the attention to the faces on the magazine covers. However…
Usability: Virgin Holidays
Eye tracking identified key issues. There was a build up of gaze activity but focused on text activity, NOT pictures…
Gaming: Games testing
Game Usability – THiNK studied the experiences of a gamer whilst playing DJ Hero. The insight that we exposed revealed…