I’ve just recently finished reading this book Buyology and recommend it.  It is indeed very interesting.  If you haven’t already heard of it (where have you been?), it presents the findings of a 7 million dollar neuromarketing study and reveals very interesting information about why we buy. If you don’t have time or [...]

The magazine market is big business!
Did you know…?
· 2,600 magazines are sold every minute of every day in the UK
· People in the UK spend around £2bn on magazines each year
· 80% of women regularly read a consumer magazine
· Consumer magazine sales have increased by 4.3% over the past 5 years and the average [...]

Last week we enjoyed two great days at the Insight Show, the UK’s only dedicated exhibition for market research experts. With around 2000 visitors from the market research sector, it was the ideal platform to showcase our services, share our unique software (SuperVisual), build relationships, and raise our profile within the industry.
Our stand was [...]

“Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to.” -IMDB
As a huge advertising campaign should do, this includes eyetracking.  It’s a bit more clunky [...]

Everyone knows that the more people you use in any kind of test then the better your sample is likely to represent the population as a whole. This applies to questionnaires, polls, observations, and also where people look when they look at adverts, packaging, [...]