Archive for the usability Category

Eye tracking and User Experience for Game PlayTwo of the things that I love about eye tracking are:

Actionable results
Intuitive and easy to understand reporting

The eye tracking on this piece of research was done using a head mounted eye tracker by Locarna. This type of eyetracker is particularly useful for shopper research or as we will see, other [...]

Why I’m Not in Love with Eye TrackingI had an interesting interview with Beverly Freeman of eBay on Friday, following on from my comments in “Eye Tracking Methodology” the white paper by Kara Prenice and Jacob Nielsen of Nielsen Norman Group.
Beverly was interested to find out why I advocate NOT SHOWING users their eye gaze [...]

Credit Crunch, Theft and ChecksAs Christmas is almost here I thought is a good time to revist a blog from last year looking at credit rating agencies Equifax and Experian. Last year we found that 97% of people could not find their Statutory Credit Report using Equifax. A report that you are legally entitled to [...]