Archive for the Print Category

Is Kate Moss Worth It?As part of Think’s weekly omnibus survey we recently eye tracked several luxury perfume magazine advertisements and were surprised by the result: Supermodel Kate Moss did not attract any more attention than an ‘unknown’ model.

93% of readers viewed both the Chanel and the Armani Code advertisements.

This interested me and I did [...]

Cuing customers to look at your key messages
This is an example we have used for several years and came out of some very early research we did with JCDecaux, but we have never put it into a blog, so I thought I’d revisit it here.
In the research, one of the questions we were exploring was [...]

Hollywood & Eyetracking Reveals How To Sell More Magazines

The magazine market is big business!

Size of the UK market:
· 2,600 magazines are sold every minute of every day in the UK
· People in the UK spend around £2bn on magazines each year
· 80% of women regularly read a consumer magazine
· Consumer magazine sales have increased [...]