Google Chrome Japan ad is best ever tested

Google Chrome Japan ad is best ever tested

 

We used eye tracking to evaluate the Google Chrome advertisement and found it to be highly effective on our three key measures; engagement, message delivery and elicitation of desired behaviour.

Think Eyetracking tested 30 internet users in one day and of the 30, 22 said they would consider downloading it. Of the eight respondents who said they would not consider downloading the main reason stated was that they did not know what Google Chrome was.

As you can see from the eyetracking bee swarm analysis the advert succeeds in focussing the observer’s attention on the Google Chrome logo for most of the 30 seconds it is available on screen. This is the highest engagement with a logo we have ever seen on any advertisement we have tested.

 

As well as engaging the observers in the story the commercial is highly effective in transferring their interest from the story to the message containing the desired behaviour; ‘Install Google chrome’.

The Google Chrome Japan ad is the best we have ever tested.

Official Google Blog on the Google Chrome Ad.

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Posted in Advertising on May 13, 2009 Robert Stevens -->

9 Responses to “Google Chrome Japan ad is best ever tested”

  1. Google testuje eye trackingem swojÄ… reklamÄ™ TV | Web usability blog Says:

    [...] Think Eyetracking blog Poniżej spot Chrome: [...]

  2. Google Chrome TV Advert Eye Tracking results out as ‘Best Ever Tested’ Says:

    [...] Chrome Advert research conducted by Think Eyetracking can be found on the Think website, on the Think Eye Tracking Blog. See the official Google Blog on the Google Chrome Ad. About Think Eyetracking Founded in 2004, [...]

  3. Google Chrome TV Advert Eye Tracking results out as ‘Best Ever Tested’ | Arts Says:

    [...] The full findings from the Google Chrome Advert research conducted by Think Eyetracking can be found on the Think website, on the Think Eye Tracking Blog. [...]

  4. Google Chrome TV Advert Eye Tracking results out as ‘Best Ever Tested’ | VerTips.Com Says:

    [...] The full findings from the Google Chrome Advert research conducted by Think Eyetracking can be found on the Think website, on the Think Eye Tracking Blog. [...]

  5. Google Chrome TV Advert Eye Tracking results out as ‘Best Ever Tested’ « Nickon Says:

    [...] The full findings from the Google Chrome Advert research conducted by Think Eyetracking can be found on the Think website, on the Think Eye Tracking Blog. [...]

  6. LnddMiles Says:

    Great post! I’ll subscribe right now wth my feedreader software!

  7. MichaellaS Says:

    tks for the effort you put in here I appreciate it!

  8. Extenze Says:

    Nice post! GA is also my biggest earning. However, it’s not a much.

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