Posts Tagged eye tracking case study

Eye tracking to Support the Creative ProcessWe saved Ogilvy and British gas 8 to 12 months of multivariate testing by starting with the right creative route, here’s how:
The route to creative excellence has to date been based more on intuition and gut feel that rigorous scientific pre-testing; we hope our recent agreement with Ogilvy will change [...]

Cuing customers to look at your key messages
This is an example we have used for several years and came out of some very early research we did with JCDecaux, but we have never put it into a blog, so I thought I’d revisit it here.
In the research, one of the questions we were exploring was [...]

There are no hard and fast rules in eyetrackingSkip Fidura from Dot Agency recently posted a great article about eyetracking, “There are no hard and fast rules in eyetracking”.  Please read his article because it’s got some great messages and he really knows what he is talking about form a client’s perspective; he’s seen the [...]

Was Blended Too Good for Google?Search Engine Strategies is back in London next week and it reminded me of the paper that I gave there last year, I thought it would make a good a blog article, so here it is!
In 2008 Paul McCartney and Heather Mills announced their separation precipitating a lot of press [...]

Hollywood & Eyetracking Reveals How To Sell More Magazines

The magazine market is big business!

Size of the UK market:
· 2,600 magazines are sold every minute of every day in the UK
· People in the UK spend around £2bn on magazines each year
· 80% of women regularly read a consumer magazine
· Consumer magazine sales have increased [...]