About Think

Think Eyetracking is the specialist eyetracking and market research arm of Bunnyfoot Ltd the leading usability and user experience consultancy.

Who?
Think Eyetracking is the specialist eye tracking and market research arm of Bunnyfoot Ltd the leading usability and user experience consultancy.  We come from a broad range of backgrounds, countries, and experience: including neuroscience, psychology, sociology, usability, photography, and games development.  Our senior staff have 20+ years of commercial eye tracking experience.  Meet our people.

What?
Think Eyetracking provides many different eye tracking solutions, including one off bespoke projects, ongoing brand tracking projects, and complete turn key solutions. We can do entire projects, collaborate with other agencies, or provide the skills and equipment for you to conduct eye tracking research yourself.

In addition to this we have the only eye tracking omnibus providing the fastest and most economical eye tracking research available.

Where?
We work globally, but our main office is in Reading, UK, just 1 minute walk from Reading train station, 28 minutes from Paddington.

To keep costs down we often use in street recruitment so location is very important to successful research: Reading has a desirable demographic profile - High A, B, C1 and C2, with low D and E. Close to London, without London’s bias. 7 million rail commuters a year (most pass our facility). 250,000 shopper trips per weekend visit Reading and Think is based in a retail environment.

We are extremely well connected and involved in the global eye tracking community and can help service needs across the globe.

When?
Think was incubated within Bunnyfoot for 3 years before opening our first office in April 2008.

Why & How?
Bunnyfoot was the first company in the UK to have a commercially viable eye tracking solution.  For Bunnyfoot eye tracking was and is a tool used to improve their website usability services, but we quickly became the experts and go-to people for anything eye tracking in the UK.  Large FMCG, Outdoor advertising, and creative agencies started coming to us and with our passion for innovation we developed solutions to meet their needs including unique eye tracking software and eye tracking methodologies.

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