Media: THiNK TV - Virgin Media FilmFlex
Client:
Ipsos Mori / Virgin Media
Objective:
Assess usability and viewer behaviour
Method:
10 FilmFlex users tested with eye tracking & indepth interviews
Total project duration:
3 days
Service:
Bespoke TV testing
Location:
Harrow, UK
Methodology:
10 current FilmFlex users were tasked with finding a film they wanted to watch.
Implicit measures:
Eye tracking
Explicit measures:
Indepth interviews
Findings:
Several usability issues were identified through observing viewers behaviour and questioning them during the in depth interview. Eye tracking helped to identify several areas of the interface that were visually less salient making the interface less usable.