Client:
In house
Objective:
Compare covers with one versus two models
Method:
30 women interviewed with eye tracking
Total project duration:
1 day
Service:
THiNK Print
Location:
Reading, UK
Methodology:
Women from the target demographic were presented with a shelf of magazines and asked which they would most like to purchase.
Implicit measures:
Eye tracking
Explicit measures:
Questionnaire
Findings:
There was significant difference in the attention to the faces on the magazine covers. However it appeared this had more to do with the celebrities and consumer knowledge than the influence of having one versus two faces.