Client:
Millward Brown / Unilever
Objective:
To analyse viewer behaviour and engagement
Method:
30 participants, interviewed with eye tracking
Total project duration:
1 day
Service:
THiNK TV Rapid Field Testing
Location:
Reading, UK
Methodology:
30 people from the general population viewed the TV ad within the context of a TV show and other ads.
Implicit measures:
Eye tracking
Explicit measures:
Questions in Millward Brown’s Link Test
Findings:
Through explicit measures it was found there was a weak connection to the overall Dove brand. Eye tracking showed very strong control of the audience visual behaviour, but not used to best effect when displaying the branding.