Client:
Classified
Objective:
Pre-test and compare pack designs
Method:
232 female respondents matching consumer target interviewed with eye tracking
Total project duration:
5 days
Service:
Bespoke Pack Testing
Location:
Guangzhou, China
Methodology:
Respondents were shown the packages in context on a grocery store shelf (In category) and in isolation at life size (In hand).
Implicit measures:
Eye tracking
Explicit measures:
Questionnaire
Findings:
Positive and negative packaging features were ascertained. Results allowed for the creation of an enhanced pack.
Thanks for sharing the analysis in such a short time. This greatly helps our business decision. I appreciate your hard work and great sense of urgency when facing client urgent business need… The reports are all highly helpful and valuable.
Client
Classified