THiNK Eye Tracking takes market research to a new level. We deliver actionable results that enhance marketing, brand, media and product strategies. Our worldwide clients work with us to increase the efficiency of their marketing investment.
Shopper Research
See what your customers see as they walk around your shop, sports arena or airport - real or virtual environment. Examine shelf layout, packaging, catagories and more.
- Uncover the decision making and process
- Identify purchase triggers and barriers
- Assess shelf and point-of-sale layout
- Determine brand engagement
Media Testing
Eye tracking for TV, film, magazines, newspapers, outdoor, product placement and advertising.
- Evaluate product placement
- Assess advertising communication
- Uncover brand engagement
- Compare different executions
Usability Research
Use eye tracking for usability studies on websites, intranets, software, email and online advertising..
- Test prototyes before launch
- Examine advertising effectivness
- Prove barriers to ease of use
- Generate hotspots and gaze plots
Gaming Research
Game play, in-game advertising and much more
- Document actual behaviour
- Evaluate in-game advertising
- Uncover barriers to ease of use
- Watch eyetracking in real time
