Eye Tracking, Psycho-physiology & In-Game Advertising

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I’m off to the Games Development Conference in San Francisco next month and it reminded me to do some blogs about what we have been up to since we started eye tracking games in 2007. Back then, we were using eyetracking and psycho-physiological measurements to investigate the subconscious processes that gamers experience as they play. The results are impressive:

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Eye (Tracking) For The Ladies – The Subconcious Secrets of a Speed Dater

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We recently produced an article for The Sun on speed-dating; using Headmounted Eyetracking to attain insight into the subconscious thoughts of the speed dater.

We often use Headmounted eyetrackers to help brands and supermarkets understand how consumers shop, and I was pleased to use the technology to help the speed dater, Josh, on what may be the most important “purchase” decision he makes! Continue reading