One of the things we’ve learned about research at Think Eye Tracking is that people don’t always tell the truth, the whole truth and nothing but the truth. This article explains why that can happen and how eye tracking can be used to peer into peoples subconscious thought processes.

 

Think Eye Tracking recently showed the above picture to thirty men and thirty women for five seconds while they were being eye tracked. They did not know what they were going to see, we surprised them! Continue reading →