THiNK is proud to announce we are an Ogilvy Innovation Partner and have installed a turnkey eye tracking solution at Ogilvy’s London office in Canary Wharf.

Ogilvy Innovation Labs get a THiNK turnkey eye tracking solution.

The turnkey solution creates fully formatted reports straight into PowerPoint within minutes of finishing field work and is licensed globally by Gallup, Ipsos and Millward Brown. The reports give researchers the data to make action based recommendation gathered from observational research of peoples subconscious minds.

Rory Sutherland on suitably controversial form commented:

“This is tremendous news. In truth, I think many of the models and methods which underpin the advertising industry are so naive, tired and outmoded I would welcome a system of analysis based on Tarot readings as at least bringing a little variety into our lives. But to see a scientific approach of this kind is especially welcome, and in the agency of David Ogilvy, doubly so.”

Rory Sutherland Vice Chairman of Ogilvy.

A THiNK Turnkey Eye Tracking Solution

The solution is making observational based research a reality, the action based insights gained can be used to reduce risk AND promote creativity as you can see in this example where the effectiveness of an award winning ad is more than doubled: http://thinkeyetracking.com/Blog/?p=817 It can be used in conjunction with existing pretesting methodologies including Millward Brown Link and Ipsos 360. If you would like to know more about reducing risk, encouraging creativity and effectiveness in advertising please email me on [email protected].