About THiNK
THiNK is a provider of consumer insight. We provide a range of neuromarketing services. THiNK combines implicit [eye tracking] and explicit measures [qual / quant using online MR and in-store intercepts] – we conduct field based shopper studies, we test media and we conduct usability studies – using portable and fixed eye tracking technology.
Our Customers
THiNK Eye Tracking has a broad roster of clients across the globe (as far away as China and Hong Kong) that include Media Agencies, Retailers, Manufacturers of CPG or simply clients who generate or invest in creative media.
THiNK have provided end-to-end project work for large brands such as British Gas and GSK. Working under other research or digital agencies we have also supplied specific eye tracking requirements. We also supply the skills and equipment for companies to conduct eye tracking themselves
Our Approach
THiNK offers services to influence marketing, brand, media and product strategies to increase the effectiveness of client’s marketing spend.
Not all eye tracking companies are the same. The integrity of the results from eye tracking studies depends on the hardware used to capture the data, the software used to interpret it and the expertise of the consultants involved. More about eye tracking.
Our background and people
THiNK Eye Tracking started life as part of Bunnyfoot. They were the first company in the UK to have a commercially viable eye tracking solution and soon became the experts and go-to people for anything eye tracking in the UK.
THiNK’s people come from a broad range of backgrounds, countries, and experience. From neuroscience and psychology to sociology and usability. Our senior staff have 20+ years of commercial eye tracking.
Our main office is in Reading, UK, just 1 minute walk from Reading train station, 28 minutes from Paddington. We can also help service eyetracking needs across the globe.