EyeTrackShop claim to be able to eye track a home based panel of participants using standard low resolution webcams. It’s a big claim that could revolutionise market research.
We were interested to find out if EyeTrackShop really works so we replicated an EyeTrackShop study with two fundamental differences:

• We used specialist eye tracking equipment costing over $20,000 each, as used by thousands of academics so we know the eye tracking results are accurate.
• We recruited participants using an in-street intercept rather than a self-selected online panel. Continue reading →