Think Eye Tracking

Market Research for Shopper, Media, Usability and Gaming

THiNK Eyetracking - shopper, media, usability

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Our Case Studies

Projects

screenshot of virgin holidays web site with overlaid heatmap
Usability: THiNK Web – Virgin Holidays
screenshot of british gas email with overlaid heatmap
Media: THiNK Email – British Gas
screenshot of SAP email with overlaid heatmap
Media: THiNK Email – SAP
screenshot of Kodak email with overlaid heatmap
Media: THiNK Email – Kodak
Screenshots of Skoda Fabia TV advert with overlaid gaze plot
Media: THiNK TV – Skoda Fabia
Screenshots of Dove TV advert with overlaid gaze plot
Media: THiNK TV – Dove Onslaught
Screenshots of Virgin Media FilmFlex screen with overlaid gaze plot
Media: THiNK TV – Virgin Media FilmFlex
Cover of BT Phone Book with an overlaid gaze plot
Media: THiNK Print – BT Phone Book
Image of Pfizer advert in magazine with content digestion path
Media: THiNK Print – Pfizer Champix
Prudential Magazine with heat map overlaid
Media: THiNK Print – Prudential Magazine
Covers of magazines with a heat map overlaid
Media: THiNK Print – Magazine covers
Water bottles
Shopper: THiNK Pack – Classified (pack testing)
Lynx Vice aerosol canisters with heat map overlaid
Shopper: THiNK Pack – Lynx Vice
Sandwiches in different packaging
Shopper: THiNK Pack – Nutritional labelling

Eye Tracking Videos

Screenshot of game with overlaid eye tracking crosshairs
Games testing
Screenshot of hair products on shelves with customer sniffing bottle
Why does THiNK rely so much on eye tracking
Screenshot of TV with overlaid eye tracking crosshairs
TV / Product placement
Blank image with video subject to copyright text
TV / Product placement

More

Shot of gamers hands on D J Hero console
Eye tracking & User Experience for Game Play
Screenshot from realtime movie of gameplay
Psycho-physiology & In-Game Advertising
Shot of magazine pages with picture of Kate Moss with heat map overlaid
Is Kate Moss worth it?
Shot of magazine pages with picture of Kate Moss with heat map overlaid
Behavioural Economics & Eye tracking
Shot of magazine pages with heat map overlaid
Eye Tracking proves David Ogilvy's Work (Still) Rocks
Shot of visual saliency heat map
Visual Saliency versus Eye Tracking Heat Maps
Shot of hair product advert with heat map overlaid
Cuing Customers to Look at your Key Messages
Shot of Google web site with overlaid heat map
Was Blended Too Good For Google?
Shot of magazine covers with overlaid heat map
Eye Tracking Reveals How To Sell More magazines
Shot of two almost identical heat maps from two samples of 30 people
Why use a sample of 30?
Shot of Experian web site with overlaid heat map
Credit Crunch, Theft & Checks

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© THiNK Eye Tracking 2013

Want to know more?

Contact Robert Stevens on:

0845 643 0650

[email protected]

to explore your needs.