Client:
In house
Objective:
To investigate distraction home brand imitations create
Method:
30 male respondents interviewed with eye tracking
Total project duration:
1 day
Service:
THiNK Pack
Location:
Reading, UK
Methodology:
Respondents were shown the packages in context on a grocery store shelf (In category) and in isolation at life size (In hand).
Implicit measures:
Eye tracking
Explicit measures:
Questionnaire
Findings:
Respondents were able to identify the Lynx Vice easily and there was very limited interference due to the home brand imitations.