Eye tracking is used to see what gamers see as they experience a game – from box opening to gameplay.
Using our THiNK Game solution, examine the ease of set up and gameplay plus the effectiveness of in-game advertising. Make improvements based on our detailed findings and industry knowledge.
THiNK studied the experiences of a gamer whilst playing DJ Hero. The insight that we exposed revealed the game features that were viewed during game-play and those that were not viewed. It also revealed some remarkable skills of the respondents!
Results
- What element is seen first and how long that took (Standout)
- Time taken and difficulty encountered to unbox and start playing.
- Usability issues with the game categorised into navigation, language, task efficiency and error handling.
- % of people who looked at your area of interest (e.g. advertising) and for how long and much more…
- Recommendations on how to make the game more appealing and easy to use
- static and moving heatmaps and gaze plots
- video recording of the user’s journey through your game
- quantative / qualitative studies
- Voxpop to illustrate gamers viewpoints
Answer questions like…
- How easy is it to set up and use the console and gaming accessories?
- Which controls do they use most frequently, misuse or miss? Why?
- What parts of the game are appealing or unappealing?
- How do different games compare?
- Do gamers notice or enagage with in-game advertising?
Eye tracking and User experience for Game Play