Eye tracking is used to see what your customers see as they read your magazine, experience your outdoor media or watch your TV or film feature.
Using our THiNK Print and THiNK TV solutions, examine the effectiveness of advertising, product placement, brand engagement and more. Make improvements based on our detailed findings and industry knowledge.
Through explicit measures we found that the Skoda Fabia TV advertisment was well branded for Skoda, but not so well for Fabia. Eye tracking strongly complemented the explicit measures, clearly illustrating and answering why the different branding success occurred.
Results
- What element is seen first and how long that took (Standout)
- What elements are seen and returned to. Why? (Engagement)
- Whether customers received any given message and whether or not it was positively percieved
- % of people who looked at your area of interest and for how long, average fixation duration on brand … and much more
- Recommendations on how to make a product standout more and be more engaging
- static and moving heatmaps and gaze plots
- video recording of people consuming the printed, tv or film stimulii
- quantative / qualitative feedback
- Voxpop to illustrate cusotmers viewpoints
Answer questions like…
- Does our advertising or product placement get noticed? Does it deliver their intended message?
- How do our customers prefer to read our magazine? How do we map our layout to this?
- Which works best, creative A or creative B?
- How do our executions compare against competitors?
- Do customers engage with the brand?
Eye tracking magazines and outdoor advertising