THiNK uses eye tracking to see what shoppers see and to understand the drivers behind their buying behaviour and store navigation. We conduct both field based retail studies and lab-based virtual tests.
Using our THiNK Pack and THiNK POS solutions, we examine point of sale, pack design, product positioning and promotions; we also measure ‘ease of shop’. Make improvements to your pack, POS, category or retail space layout based on our detailed findings and industry knowledge.
Pack communication is vital at the POP – the moment of truth. By seeing through the eyes of the shopper THiNK often reveals clear opportunities to refine design and labelling. In this case compare the chilled soup on the bottom shelf with that on the middle shelf. Consider the benefit of a label on the lid of the pack on the bottom shelf.
Results
- What element is seen first and how long that took (Standout)
- What products/elements are seen, returned to and chosen (Engagement)
- % shoppers looked at your product and for how long, average time to make decision after first fixating on pack, average fixation duration on brand … and much more
- Recommendations on how to make a product standout more and be more engaging
- static and moving heatmaps and gaze plots
- video recording of the shoppers journey through your environment
- quantative / qualitative studies (typically in an exit study format)
- Voxpop to illustrate shoppers viewpoints
Answer questions like…
- How do our shoppers shop?
- What products successfully grab people’s attention? Why?
- How good is our aisle, shelf, category and point-of-sale layout?
- Which works best, creative A or creative B?
- How do products perform against competitors?
- Do shoppers engage with the brand?
