Eye tracking is used to see what your customers see as they navigate around your website, viral marketing or email communications.
Using our THiNK Web and THiNK Email solutions, examine the ease of use, effectiveness of advertising and much more. Make improvements based on our detailed findings and industry knowledge.
For British Gas, we compared three initial designs for their service email to new customers. The strongest key elements from each design were identified. The clear comparison of the three original email designs successfully informed the design of a fourth more engaging design.
Results
- What element is seen first and how long that took (Standout)
- What elements are seen and returned to. Why? (Engagement)
- Issues that affect conversion such as the visibility of calls to action, navigation and error handling.
- % of people who looked at your area of interest and for how long, average fixation duration on brand … and much more
- Recommendations on how to make the site or email communication standout more and be more engaging
- static and moving heatmaps and gaze plots
- video recording of the user’s journey through your website
- quantative / qualitative studies
- voxpop to illustrate shoppers viewpoints
Answer questions like…
- How do visitors use our website?
- Are they able to find the information they want? How good is the navigation system?
- How about the amount of information on the page, does it work?
- What are the major stumbling blocks in the checkout process? How does this affect conversion?
- Do visitors see and engage with the advertising on the site?
Eye tracking Kodak’s email marketing