Today we are proud to announce the partnership between OgilvyOne in Hong Kong and Bunnyfoot Asia. The partnership gives Ogilvy’s creative teams and clients actionable eyetracking research findings with a 24 hour turn around.

Rory Sutherland Vice Chairman of Ogilvy Group said;

“This is tremendous news. In truth, I think many of the models and methods which underpin the advertising industry are so naive, tired and outmoded I would welcome a system of analysis based on Tarot readings as at least bringing a little variety into our lives. But to see a scientific approach of this kind is especially welcome, and in the agency of David Ogilvy, doubly so.”

The methodology first developed here at Bunnyfoot’s specialist eyetracking arm, Think Eyetracking, has been tailored to meet the specific needs of Ogilvy’s creative process and is called REAP – Rapid Eyetracking Advertising Protocol and delivers actionable results in 24 hours based on at least 30 eye tracked interviews.

REAP is affordable pre-testing methodology that optimises designs and reduces the risk in choosing which creative treatment to go with.

Rob Stevens co-founder of Bunnyfoot said;

“We have been working with Ogilvy for three years, in Europe, Asia and America to understand them and their client’s needs, this partnership is the culmination of a lot of hard work and we are duly proud!”