A recent survey completed by Anderson Analytics for the Marketing Executives Networking Group (MENG) has revealed that two-thirds of executives believe their use of market research will stay the same or grow over the coming year.

As market researchers, and especially given the current economic climate, this is great news for us!

So we want to let all of the marketers out there know that Think Eyetracking is listening and addressing the current marketing trends.

1. Innovation and market research are key.

Here at Think Eyetracking we pride ourselves on using innovative methods.  We have the first eyetracking omnibus in the UK, we have unique software to help you clearly understand and apply the research we do, and our approach combines implicit and explicit research tools.

2. Customer satisfaction is a priority.

By the very nature of eyetracking all of our research is done in face to face interviews.  We talk to actual customers, and our implicit techniques allow us to find out what they will actually do, not just what they say they will do.  The first step in satisfying customers is understanding what they really want, so explicit questioning and self-reports are not enough.

3. China is ranked as the no.1 area for opportunity.

We are also grabbing opportunity by the horns and have just opened a Hong Kong office so we will be there as a local resource as marketers expand to Asia.

4. Green marketing is losing importance.

Although the issue of global warming saw a decrease in importance in the survey, we’re not trend followers.  We’ll still be doing our part to minimise the damage we’re doing to the planet.  Think Eyetracking has teamed up with Carbon Clear, an organisation who specialises in managing carbon efficiency.  We will still be planting trees for our participants.