David Ogilvy, one of the most influential men in advertising died 10 years ago today. To commemorate this day we are proud to share some recent eye tracking research that prove his classic magazine advertisement layout (still) out performs contemporary designs.

We compared three ‘contemporary’ luxury car advertisements:

Those familiar with David Ogilvy’s work will immediately recognise that the Porsche advert is based on the classic David Ogilvy layout, like the Rolls Royce advert below: Continue reading →