We recently produced an article for The Sun on speed-dating; using Headmounted Eyetracking to attain insight into the subconscious thoughts of the speed dater.
We often use Headmounted eyetrackers to help brands and supermarkets understand how consumers shop, and I was pleased to use the technology to help the speed dater, Josh, on what may be the most important “purchase” decision he makes! Continue reading
There is much interest in rumors that Apple has licensed a Tobii Technology eyetracking platform to be used in a tablet, confidentiality agreements mean that I can’t comment on that. But I do know Apple users will not be getting eye tracking as an input device anytime soon, if indeed ever, because of one inalienable fact; Eye Tracking is not as good as multi touch:
Your eye is constantly moving, tiny movements, that you don’t even notice, just in the same way that when you run, the World looks stable, you don’t notice that you are moving up and down as well as forward. But when Kate Adie’s standard issue BBC camera man runs away from a ‘contact’ in Basra the picture bounces around so as to be largely indecipherable. Your brain smoothes out the movement, cameras don’t have brains so they can’t. Continue reading