In-store pack testing: Pack communication is vital at the POP – the moment of truth. By seeing through the eyes of the shopper THiNK often reveals clear opportunities to refine design and labelling. In this case compare the chilled soup on the bottom shelf with that on the middle shelf. Consider the benefit of a label on the lid of the pack on the bottom shelf.

Games Testing: Game Usability – THiNK studied the experiences of a gamer whilst playing DJ Hero. The insight that we exposed revealed the game features that were viewed during game-play and those that were not viewed. It also revealed some remarkable skills of the respondents!