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Case Studies (see all)

Lynx packaging on shelf

Shopper: Lynx Vice

Respondents were able to identify the Lynx Vice easily and there was very limited interference due to the home brand… 

 

Covers of magazines with a heat map overlaid

Media: Magazine covers

There was significant difference in the attention to the faces on the magazine covers. However… 

 

screenshot of virgin holidays web site with overlaid heatmap

Usability: Virgin Holidays

Eye tracking identified key issues. There was a build up of gaze activity but focused on text activity, NOT pictures… 

 

Screenshot of game with overlaid eye tracking crosshairs

Gaming: Games testing

Game Usability – THiNK studied the experiences of a gamer whilst playing DJ Hero. The insight that we exposed revealed…