Examples
THiNK about what you see... THiNK about how much POS, range layout or pack-design influences your shopping behaviour in-store, how much an engaging piece of media influences your brand advocacy and how an engaging web-site captivates your interest.
THiNK combines implicit and explicit measures to conduct Shopper, Media and Usability tests and to tackle Ethnographic studies. We use both portable and fixed eye tracking technology and we have High Street based lab facilities too.
In addition to our leading consultancy services THiNK supplies Eye Tracking equipment. Clients across the globe are now sharing the same resource that is adopted by our own in-house team – quality, accurate hardware and fast, efficient software.
Our unique modular equipment, supported by our own self-styled set-up / analytical software and backed up by on-site training, is available for acquisition on a pay-per-use basis. Contact us today for details.
Services
Shopper Research
Shelf layout, packaging, labels, category analysis, point of sale, hall studies, brand engagement
Media Testing
TV, film, print, magazines, newspapers, outdoor, product placement, advertising
Usability Research
Websites, intranets, software, email, advertising
Gaming Research
Game play, in-game advertising and much more
