Case Studies (see all)

Lynx packaging on shelf

Shopper: Lynx Vice

Respondents were able to identify the Lynx Vice easily and there was very limited interference due to the home brand… 


Covers of magazines with a heat map overlaid

Media: Magazine covers

There was significant difference in the attention to the faces on the magazine covers. However… 


screenshot of virgin holidays web site with overlaid heatmap

Usability: Virgin Holidays

Eye tracking identified key issues. There was a build up of gaze activity but focused on text activity, NOT pictures… 


Screenshot of game with overlaid eye tracking crosshairs

Gaming: Games testing

Game Usability – THiNK studied the experiences of a gamer whilst playing DJ Hero. The insight that we exposed revealed…